Using Advanced Alert Manager, you can select to alert on the 'Custom Node Table Poller' type and then you can add simple conditions to match the criteria you desire. 'Row Status is equal to failed' is probably the key you want...
If you are new to the Advanced Alert Manager, I would HIGHLY recommend perusing the following:
http://www.solarwinds.com/documentation/Orion/docs/UnderstandingOrionAdvancedAlerts.pdf
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